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Measure Customer Satisfaction in 5 Steps

October 13, 2021 at 10:40 am

Zendesk defines the customer experience (CX) as the relationship that a customer develops with a business based on their interactions. Additionally, this is not limited to those that made a purchase; non-buying customers can also be included.

With that in mind, businesses need to take a closer look at CX since this can make or break your relationship with a customer. That’s where CX management comes in!

Gartner.com defined this as “the discipline of understanding customers and deploying strategic plans that enable cross-functional efforts and customer-centric culture to improve satisfaction, loyalty, and advocacy.” Simply put, CX management is all about overseeing the overall customer experience. This includes ensuring they are happy with your services -- to the point that they will continue to support your business.

Take a look at the steps you can take to measure customer experience and ensure that your customers are always satisfied with your services: