9 Ways To Grow Your eCommerce Business in 2021
October 14, 2021 at 04:30 pm
There has been a tremendous business boom in the eCommerce industry ever since the pandemic started. As more and more companies and customers shift their transactions online, online sales can only go up from here.
However, a lot of businesses are jumping on the bandwagon, and for a good reason. In 2019 alone, over 1.9 billion people shopped online in a report by Statista. Because of the pandemic, the projections show an upward trend for the industry’s growth, which is truly promising. It is without a doubt that online shopping has become the new normal.
Starting an eCommerce business may be challenging. With many companies like yours flocking to the industry, you’d need a great strategy to move your business forward and reach new extraordinary heights. But how can one manage to do this? Take a look at these 9 ways to grow your eCommerce business in 2021!
1. Know who your target customers are.
Before anything else, you must first understand what makes up your customer base. How old are they, and what are their hobbies and interests? Where are they from? Who do you think will find value in your product or service?
Suppose you can develop a buyer persona and identify who your audience is. In that case, you can act in a way that best appeals to them. Everyone has their niche, even eCommerce giants such as Amazon. While you may want to serve everybody, it is wiser to stick to a specific group. Check out Amazon, for example; they weren’t initially the big tycoon it is now, and they first started as an online bookstore before diversifying their company.
2. Make sure you optimize your website.
The heart of any eCommerce business is the platform in which they operate. It is where a massive chunk of the customer journey happens. That is why website optimization is crucial!
Your website must be able to fit the needs and behaviors of your visitors. It must be user-friendly, easy to navigate, and intuitive. Everything must be clear, from how they can order something from you, book an appointment, or even find information that they’re looking for.
3. Create content… LOTS of it!
No matter how awesome you think your eCommerce business is, it’s all useless if your potential customers can’t find you.
That is why you need to publish articles, blogs, newsletters, and more! Nowadays, people primarily go on to a search engine when they want to find something. Having helpful, engaging, and relevant content on your website improves your SEO ranking, making you more visible to potential customers.
However, you must consider the type of content your target audience wants to see and not go overboard with sales-y content. An excellent example of this is how Buffer used guest blogging to boost their growth. Through that content marketing strategy, they were able to attract 100,000 users!
4. Take advantage of social media.
In the world of eCommerce, social media sites such as Twitter, Instagram, Facebook, and more are definitely your best friend. The different social media channels can be a great tool to connect with your customers, establish your brand identity, and gain more exposure! Doing so will help make your business feel trustworthy, credible and create a strong presence.
Additionally, this is an extension of your business to develop and nurture a relationship with loyal customers. While a good social media strategy can help you attract new customers, it is equally important to consider your existing customer base. Doing so will allow you to keep up brand loyalty and retention!
Unconvinced? Check out Nike’s use of social media. Their Instagram alone has over 93.3 million followers!
5. Utilize Omnichannel Marketing
If you want to grow your eCommerce business, you must prioritize your overall customer experience. Through using omnichannel marketing, your potential customers will have a streamlined, holistic experience in all of your business channels. The goal is to have the same quality and process regardless of whether they use their phone, laptop, or tablet.
Having an excellent omnichannel marketing strategy increases conversion rates. Plus, companies that have omnichannel marketing have a higher year-over-year customer retention rate increase by 91%. But how would you go about this? For starters, check out Rapid Phone Center’s incredible and customized omnichannel services here.
6. Don’t forget email marketing.
Email marketing may be an older type of digital marketing, but it still remains essential up to this day. Huge brands such as Glossier, Tuft & Needle, The Ordinary, and Paypal all have executed excellent email marketing in the past.
When you do decide to use email marketing, you must build and filter your mailing list. That way, you will send your campaigns to active and relevant addresses and reach the right audience!
7. Become mobile-friendly.
Most of us spend more time online than ever before, but nowadays, people spend more time on their phones than laptops. Mobile phones have become a massive part of everyday human life -- we use them for almost everything! This is why it’s only reasonable that your website needs to be mobile-friendly.
Mobile eCommerce is an integral part of the growth of your business. Moreover, it has an exponential growth rate of 130% per year! So if you want to grow your business this 2021, you must make sure that your store is compatible with mobile devices.
8. Strengthen your customer service.
If there is any downside to online shopping, it will be the lack of human interaction. As an eCommerce company, you should try your best to make up for this by providing excellent customer service. If you want your customers to return, their buying journey must be as trouble-free as possible.
Thus, it is essential to have around-the-clock customer service that can quickly address customer needs. But doing so is tedious and can be time-consuming! To help you give top-notch customer service, consider outsourcing a 24/7 inbound call center with customer services like Rapid Phone Center.
9. Give a personalized customer experience.
Did you know that 80% of customers prefer buying from online shops that give a personalized service? That is why you need to know who your customers are. It is the only way you can provide a personalized experience!
The key here is to be customer-centric. After all, customers are the lifeline of your business. You can even level it up with Rapid’s highly customized inbound calls to provide a personal experience that emulates your brand.
The eCommerce industry is undoubtedly one of the fastest-growing industries out there. However, that also means there is more competition. Do you want to grow your eCommerce business and stand out from the crowd? In that case, your primary goal should be to make the overall customer experience as pleasant as possible.
If you want to reach that goal, check out www.rapidphonecenter.com. Rapid Phone Center is dedicated to help businesses everywhere improve their customer experience operations!